The Nordic store
ileeliĀ is a lifestyle store for Chinese customers
Unlock the potential of your Scandinavian lifestyle brand in the Chinese market
We're a lot like no one else. You can be too
ileeli celebrates the beauty of humans
ileeli’s mission is to deliver a shopping experience for those who strive for design-led, sophisticated and individual style, and who aspire to an upscale āgood lifeā - targeting affluent, midāage consumers in China
Fashion department illustration
Sand dune serenity theme
China is winning the lifestyle brand world, but the Nordic brands have yet to capitalise on it at scale
0%
China accounts for a very high share of the world high-end market growth. ileeli is the lifestyle store for Nordic brands in China.
Exclusive alliance with Nordic Lifestyle Centre series
ileeli stores will be located in high-traffic centres in Tier 2 and 3 cities (of multi-million populations) and exclusively in the Nordic Lifestyle Centres - a lifestyle city concept to be spread all over China.
Giftware department illustration
Rustic fall foliage theme
Curious about what working together might look like ?
Personal care department illustration
Frozen lake theme
