ileeli is a Nordic lifestyle store for the Chinese customer
Elevate the potential of your Scandinavian lifestyle brand in the Chinese market
We're a lot like no one else. You can be too
ileeli celebrates the beauty of humans
ileeli’s mission is to deliver a shopping universe for those who strive for design-led sophistication and individualism with a distinct ‘good life’ play to the affluent mid-age consumer in China
Fashion department illustration
Sand dune serenity theme
China is winning the lifestyle brand world, but the Nordic brands have yet to capitalize on it at scale
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China accounts for a very high share of the world high-end market growth. ileeli is the lifestyle store for Nordic brands in China.
Exclusive alliance with Nordic Lifestyle Centre series
ileeli stores will be located in high-traffic centres in Tier 2 and 3 cities (of multi-million populations) and exclusively in the Nordic Lifestyle Centres - a lifestyle city concept to be spread all over China.
Giftware department illustration
Rustic fall foliage theme
