Answer 20 questions. Find out if your company is ready to export
Export readiness is not about size. It is about having the basics in place. If they are not, we are here to address your weak spots.
Half of SME export attempts fail
Three reasons come up again and again:
Know-how
The company lacked export and cultural skills.
Costs
Costs ran higher than planned.
Network
There was no network in the market.
What readiness means
China readiness is not the same as general export readiness. Three things must be true before entry makes sense.
01
A validated product
Not as a concept, not as a pilot. Paying customers, margins you have checked, and a clear reason to buy. A product still proving itself at home needs to be an unusual brand or technology to survive China.
02
A realistic China business model
You have a specific claim to test. Which segment, which channel, which region, at which price. "China is a big market" is not a claim. "This product, for this buyer, through this channel, at this price" is.
03
Management commitment
Someone can decide, and act on what we find. That includes a no-go. If a decision takes months to remake, the entry will not move at the speed China needs.
The readiness assessment
Answer 20 questions in four areas. You get the result by email.
The question is not whether China is an opportunity. It is whether your company can turn that into sales, and where you need help.
