How we work
We test your case in the market before you build anything. You commit stage by stage, and only on evidence.
There are four ways to work with us, from guidance to running the operation for you. You pay us no fees in any of them. Under some models you trade through our Chinese company until the case is proven. Under others you form your own at the start. Either way, your trademark is registered before you approach partners. We set up only what you need to test the market. The full structure comes after the evidence does.
What staged entry means
The test
Full entry structure
Three stages
Market validation
What we do: Test demand, the partner, and whether the numbers work.
What you get: Evidence to make a go or no-go call.
Entry planning
What we do: Build the plan: phasing, positioning, channel, partner, legal structure.
What you get: A plan that matches your ambition, your risk appetite, and the pace you want.
Entry execution
What it covers: legal structure setup, partner selection and contracting, in-market commercial launch.
What it produces: a functioning commercial operation in China.
Four ways to work with us
Entry hub / advisory
Make it essential and ready
Entry hub (1): You test the market, using our base and our people.
Advisory (2): Entry hub plus placement and setup. We prepare the ground. You lead.
Deliverable: market validation findings + go/no-go brief.
Commitment: short-term, project-based.
Incubation
Make it happen
Incubation: advisory plus market entry planning. We plan and build. You run the business.
Deliverable: a working commercial setup in China.
Commitment: medium-term.
Venture build
Make it stick
Venture build: incubation plus operations. We run it and step in when things go wrong.
Deliverable: a steered operation, with Shaeps as venture partner.
Commitment: long-term partnership.
Detailed comparison of engagement models
Entry hub
Make it essential
Advisory
Make it ready
Incubation
Make it happen
Venture build
Make it stick
Guidance
Entry hub plus placement and organisation (company, team, approvals). Post-launch, Shaeps acts as a "silent" partner
Companies prepared to test market opportunity
High
High
Medium
Low
Shaeps services
Client
Shaeps
Shaeps
Shaeps
Client
Shaeps
Shaeps
Shaeps
Organisation: company formation, team recruitment, approvals
Client
Shaeps
Shaeps
Shaeps
Legal entity
Client forms no Chinese entity
Client forms Chinese entity at the beginning of the process
Phase 1: Shaeps LEEMIAN SPV acts as the front-end for operational launch
Phase 2: Joint formation of a Chinese entity with Shaeps and partners
Phase 1: Shaeps LEEMIAN SPV acts as the front-end for operational launch
Phase 2: Joint formation of a Chinese entity with Shaeps and partners
Planning
Client
Client
Shaeps
Shaeps
Operations
Client
Client
Client
Shaeps
Client
Client
Client
Shaeps
Client's expenses
Company setup costs
Normally < RMB 40,000
Normally < RMB 40,000
Normally < RMB 40,000
Normally < RMB 40,000
-
Client's rights
IP right
Client maintains all rights
Client maintains all rights
Client maintains all rights. IP developed after launch in China is shared
Termination
Client may terminate the collaboration at any time, for any reason
Client may terminate the collaboration at any time, for any reason. Client agrees not to engage directly with partners introduced by Shaeps for 24 months thereafter
Client may terminate if objectives are not achieved. Client agrees not to pursue operations in China independently of Shaeps for 24 months thereafter
Client may terminate if objectives are not achieved. Client agrees not to pursue operations in China independently of Shaeps for 24 months thereafter
Notes
1) Or equivalent performance-based remuneration
How we run it
This work is hands-on
We start with validation
