How we work
Three-stage engagement
Market validation
What it covers: demand, partner capability, commercial feasibility.
What it produces: an evidence set that enables you to make a qualified go/no-go decision.
Decision point: proceed to entry planning, reiterate, or no-go.
Entry planning
What it covers: The targeted business model and plan for roll-out - phasing, positioning, channel model, partner sourcing, legal structure.
What it produces: an entry plan that matches your ambition, risk tolerance, and the pace at which you intend to grow.
Decision point: proceed to execution.
Entry execution
What it covers: legal structure setup, partner selection and contracting, in-market commercial launch.
What it produces: a functioning commercial operation in China.
Four engagement models
Entry hub / advisory
Make it ready
Entry hub (1): a short term platform for showcasing products and testing market opportunities.
Advisory (2): Entry hub plus placement and organisation.
Deliverable: market validation findings + go/no-go brief.
Commitment: short-term, project-based.
Incubation
Make it happen
Incubation: advisory plus market entry planning.
Deliverable: a functioning commercial setup in China.
Commitment: medium-term.
Venture build
Make it stick
Venture build: incubation plus operations & “first responder” in extraordinary events.
Deliverable: a steered commercial operation, with Shaeps as venture partner.
Commitment: long-term partnership.
Detailed comparison of engagement models
Entry hub
Make it essential
Advisory
Make it ready
Incubation
Make it happen
Venture build
Make it stick
Guidance
Entry hub plus placement and organisation (company, team, approvals). Post-launch, Shaeps acts as a "silent" partner
Companies prepared to test market opportunity
High
High
Medium
Low
Shaeps services
Client
Shaeps
Shaeps
Shaeps
Client
Shaeps
Shaeps
Shaeps
Organisation: company formation, team recruitment, approvals
Client
Shaeps
Shaeps
Shaeps
Legal entity
Client forms no Chinese entity
Client forms Chinese entity at the beginning of the process
Phase 1: Shaeps LEEMIAN SPV acts as the front-end for operational launch
Phase 2: Joint formation of a Chinese entity with Shaeps and partners
Phase 1: Shaeps LEEMIAN SPV acts as the front-end for operational launch
Phase 2: Joint formation of a Chinese entity with Shaeps and partners
Planning
Client
Client
Shaeps
Shaeps
Operations
Client
Client
Client
Shaeps
Client
Client
Client
Shaeps
Client's expenses
Company formation costs
< RMB 40,000
< RMB 40,000
< RMB 40,000
< RMB 40,000
Pre-launch project costs
100% (to be agreed)
100% (to be agreed)
100% (to be agreed)
Post-launch project costs
100% (to be agreed)
100% (to be agreed)
100% (to be agreed)
0% (to be agreed)
-
Client's rights
IP right
Client maintains all rights
Client maintains all rights
Client maintains all rights. IP developed after launch in China is shared
Termination
Client may terminate the collaboration at any time, for any reason
Client may terminate the collaboration at any time, for any reason. Client agrees not to engage directly with partners introduced by Shaeps for 24 months thereafter
Client may terminate if objectives are not achieved. Client agrees not to pursue operations in China independently of Shaeps for 24 months thereafter
Client may terminate if objectives are not achieved. Client agrees not to pursue operations in China independently of Shaeps for 24 months thereafter
Notes
1) Or equivalent performance-based remuneration
How we run the engagement
Hands-on
Market-entry is very much hands-on and very little desk research. We test before we recommend.
