Business in China

We will start your business in China. No cure, no pay


We are determined to build a new successful business in China. Our only question is: will it be yours?

Until now, the international path for SMEs has been tougher than most realise


1 out of 2 SME export attempts have failed due to:

Know-how

Lack of export and cultural skills

Costs

Export costs were normally higher than expected

Network

Lack of inter­national network

Most companies never export. Now they can


We empower SMEs to launch and grow in China

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Sales & export

Establish export and distribution through partnerships
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Funding

Identify funding routes
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Acceleration

Launch and manage your business in China
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Industries

No matter who you are


We help small and medium enterprises - from sustainability and healthcare to healthy food & living, interior design, and beyond

Tech and industry

Solutions across production, innovation and service targeting businesses in China and abroad

Lifestyle brands

Products and experiences across lifestyle, design and sustainability, reaching consumers in China and beyond

We promote ileeli which is a Nordic lifestyle store concept for the Chinese affluent customer. We help you move your product from your doorstep to the Chinese store

Ready to engage?

How to get started


Explore what we do

Get your essential questions answered in the FAQ section
Break down the complex­ities of China with the China Playbook for SME leaders
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China is the EU’s most important trading partner

Ursula von der Leyen
President of the European Commission