About Shaeps

Your inside connection to China

Small company. Big world. We'll help. We are determined to build successful businesses in China. No cure, no pay. We provide the network and experience to make your boldest goals into reality.

Seeing the future is not the same as making it

Two of the most important aspects we've learned from 25 years of operating in China:

► Key relationships are fundamental to success in almost every aspect of Chinese life. But such relationships cannot be superficial. You must bring genuine value.

► China is a game for insiders. If you don't understand how things work, you may find it frustrating and humiliating at times. It's about genuinely understanding how China works - its relationship ecosystems and cultural nuances, for example.

Most Western brands recognise that they cannot ignore the market opportunity in China. Yet, the lack of knowledge spells risk. Winning in China means doing things you've never done before. New markets. New regulations. New partners. The uncertainty is real - but so is the opportunity.

It’s easy to blame China, but it's harder to accept the truth: most Western brands don't know how to enter the Chinese market properly.

That's where Shaeps comes in. We don't help you 'break into' China - we help you belong there.

Stronger together

Together, we claim your rightful place on the international stage

From maze

The world doesn’t need more business as usual. It needs bold pioneers. It needs companies willing to challenge the prevailing winds, to innovate, to expand.

But the path to international success is a maze of doubt and convention.

To bridge

Shaeps builds bridges to new markets for you to cross. We provide the networks, funding routes, and execution capability to get you into China and keep you there.

If you want to go far, go together.

Ready to meet you

You can reach us in Denmark and China

Copenhagen

Shanghai

For as many as possible, as valuable international business as possible

Purpose

Why we go to work

To tear down the invisible walls that keep great businesses small. Because millions of companies are sitting on world-changing products - yet barely cross a single border. That's a call to arms

Mission

What we work on every day

We forge pathways for ambitious companies into the world's most powerful markets. Because we don't just believe in the potential. We bet on it with hands-on execution: no cure, no pay

Vision

The future we see

A world without trade walls - where the best products reach the people who need them most. Because a truly connected global economy isn't just good for business. It's the foundation of a more sustainable world

Exporters, meet great effect

Top reasons companies fail and which you can address with our approach

Funds

38%

Needs

35%

Competition

20%

Business model

19%

Legal

18%

Price/costs

15%

Team

14%

Timing

10%

Winner of

Best SME sales & export support company

Scandinavian Business Awards 2025