Insights

The competition effect: China does not make you better. It tells you faster.

Do you need a China consultant, or something else?

Minimum viable presence: how much China do you need before you commit?

Why companies fail in the China market

SME China opportunity: what makes the market compelling, and what makes it hard

Export failure rate: why most market entries fail and what changes the outcome

European SME China strategy: why small companies can compete and what it actually requires

Cultural barriers exporting to China: why they create commercial failure, not just awkward moments

China technology infrastructure opportunities: advantage, constraint, and the strategic question

China local partner: why the entry mode decision is actually a partner dependency decision

China business leadership trends: what the generational shift means for market entrants

China business culture for foreign companies