Insights

The competition effect: China does not make you better. It tells you faster.

Do you need a China consultant, or something else?

Minimum viable presence: how much China do you need before you commit?

Why companies fail in the China market

SME China opportunity: what makes the market compelling, and what makes it hard

IP protection in China: what foreign companies actually need to do before they enter

Export failure rate: why most market entries fail and what changes the outcome

European SME China strategy: why small companies can compete and what it actually requires

Cultural barriers exporting to China: why they create commercial failure, not just awkward moments

China technology infrastructure opportunities: advantage, constraint, and the strategic question

China market structure explained: how B2C, B2B and B2G actually work

China local partner: why the entry mode decision is actually a partner dependency decision