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Essentials
Risk and economics
Why companies fail in the China market – and what the pattern actually shows
SME China opportunity: what makes the market compelling, and what makes it hard
IP protection China: what foreign companies actually need to do before they enter
Export failure rate: why most market entries fail and what changes the outcome
European SME China strategy: why small companies can compete and what it actually requires
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Why companies fail in the China market – and what the pattern actually shows
SME China opportunity: what makes the market compelling, and what makes it hard
IP protection China: what foreign companies actually need to do before they enter
Export failure rate: why most market entries fail and what changes the outcome
European SME China strategy: why small companies can compete and what it actually requires
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