Partner selection, entry sequencing, capital commitment, timing. What happens at each of these decisions is what determines the commercial result.
Essentials
Risk and economics
Why companies fail in the China market – and what the pattern actually shows
SME China opportunity: what makes the market compelling, and what makes it hard
IP protection China: what foreign companies actually need to do before they enter
Export failure rate: why most market entries fail and what changes the outcome
European SME China strategy: why small companies can compete and what it actually requires
About
Why companies fail in the China market – and what the pattern actually shows
SME China opportunity: what makes the market compelling, and what makes it hard
IP protection China: what foreign companies actually need to do before they enter
Export failure rate: why most market entries fail and what changes the outcome
European SME China strategy: why small companies can compete and what it actually requires
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Brand assets
Click image logo to download
Shaeps logo
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Shaeps logo
orange
Shaeps LEEMIAN logo
black