Nordic lifestyle centres
A series of cultural and commercial centres
Primarily located in Chinese tier 2-3 cities
Nordic Lifestyle Centre, Jiaxing
Built in cooperation with local governments, the Lifestyle Centres will promote the Nordic brand through products, technology, education and cultural assets - and act as hubs for Danish-Chinese trade. You can get access to B2B buyers, attractive retail space to sell your products and promotion through our B2B platform
Experience forward activity centres
The Lifestyle Centres are experiential retail, exhibition, business areas and parks themed around Nordic culture
Theme sections of a Lifestyle Centre
Blue
Retail, incubation, and tourism
Includes retail space, business incubators, tourism promotion. Hosts community and business events.
Red
Storytelling
Hosts a museum about Hans Christian Andersen and the 'Tinder Box', a children's cultural centre and a modern fairy tale section.
Yellow
Health
Showcases the benefits of a healthy lifestyle and will consist of recreation, leisure and sports areas where visitors can participate in activities that promote a healthier lifestyle.
Orange
Learning
Includes an innovative children's learning / experience centre based on the principles of 'learning through play' - with music, dance, art and culture.
Green
Sustainability
Provides education on renewable energy, sustainable living, etc. through hands-on and interactive activities.
Millions of customers
Gain access to millions of customers each year through product placement in ileeli's dedicated lifestyle centres. The first location in Jiaxing (population 4.8 million) is nearing completion. Shoppers will be directed to the lifestyle centres and our online app/platform to enhance the buyer journey.
ileeli store
