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Marketing series: Despite the clear cultural gap between east and west, marketing fumbles are on the rise. Here are 6 lessons learned.

Accessing world-class AI / tech infrastructure and a fast-growing market in China brings regulatory, intellectual property, and geopolitical challenges. A well-informed and calibrated engagement strategy is essential

Market entry series: Companies expanding into China often underestimate the strategic and cultural shift required to succeed. This guide distils lessons from B2B companies to avoid common missteps, and build durable growth.