Corporate reputation is now directly responsible for an average of 38% of the market value (capitalisation). More than ever, lack of trust reduces your sales productivity and chance of success.
Symptoms of 38%
- Buyers are hesitant to trust unverified claims on sellers’ own websites. Buyers crave third-party validation of suppliers’ claims.
- Buyers are as interested in seeing suppliers’ awards, certifications, press, and organizational affiliations as in seeing suppliers’ product information.
- Buyers find information about suppliers in a standardized format helpful for comparing and evaluating suppliers.
- Buyers want verified reviews from identifiable sources that they can trust. Having a collage of logos on a supplier’s website is simply not trust-inducing.
- Buyers look for proof of industry expertise by demonstrating it in a concrete way.
Part of our proposition
Therefore, trust is an instrumental part of our contribution to your business:
| Expose | Build trust | Fulfill |
| We help you maintain your exposure online, by organizing sellers in homogeneous groups, and showcase it to Chinese buyers. | We help you deliver your reputation information to prospective Chinese customers. | We help you manage invoicing, order sourcing, inventory control, pick pack, shipping, settlement / payment, and eventually returns. |
| Why? The effect of tradeshow exposure and word of mouth referrals decreases as buyers search online in record numbers for reviews, and other supplier information that can help them purchase more confidently. Your online presence and reputation is critical now more than ever. | Why? Close to all seller websites proclaim the same superlatives such as best service, lowest price, or best quality. But just 3% of buyers consider salespeople to be trustworthy and hence are looking for reviews and other objective information in a seamless way. This is what you can achieve with Shaeps Exchange. | Why? Basically, the platform supports your product listings, sales quotes, order configuration, and transaction. As an early stage exporter, however, you may prioritize to manage the production processes and leave all export related jobs to a third party – to do what you do best. |
Feel free to ask us about trust related issues. We are always ready to share with you our knowhow.
